Wednesday, September 23, 2009

Whimsical Cufflinks: Where Is The Value?

Author: patmac

Source: articledashboard.com



Whimsical cufflink designs have become a little stagnant, as we bombed, pictures of Moa, Marilyn and naked women, which is the value? Trends come and go, cufflinks espouse centuries through various designs: art deco at the end of the 19th century, extravagant in the period 1940-1950, eccentric in 1960 with Hollywood stars and whimsical today. Yet we are blessed with brands that buck trends and maintain style and perfection in their own right, using materials such as pearl, Swarovski, 1940's fashions
, Crystal, Cat's eye glass and semi precious materials like onyx, in pewter, rhodium, silver or gold. And yet they are innovative enough to be different, aside from capricious novelty. The value is in the product name more than the value in broken or out of fashion cufflinks with a big brand. There are many names that consistently deliver on quality and innovation at affordable prices. Veritas is one such, 1940's fashions
, company that praise for different styling and refinement deserves. From their earliest moments of exposure, Veritas was an assertion exclusivitya calling La vie Deluxe, inculcated by a bravura use of style. By Mark Platt at the helm, having worked for many years, Alfred Dunhill and Tiffany is well entrenched in the art of jewelry design and manufacture. Willing to buck trends and not stoop to move his business whimsical notions apart from an already flooded market. Mark launched Veritas Precious Metal Design (from the Latin meaning "truth") in September, 1940's fashions
, 2003. The first collection was launched at the Collective in New York in July 2004, with the aim of creating unique and distinctive cufflinks in Sterling Silver and Rhodium Plate, 1940's fashions
, . Veritas The second collection debuted in New York in 2005, enamelled with new designs, based on the strong theme of Swarovski, 1940's fashions
, crystals from the previous year. It featured the unique African Animal Collection, beautifully carved heads of Lion, Rhino, Leopard and safari with Onyx colored glaze fittings.The company went stronger on the back of their innovative approach to jewelry design men. Already a major player in the corporate gifts market they also provide international fashion houses and selected online stores. Regularly reviewing the way they do things and the materials they use, Mark recently introduced, 1940's fashions
, Naval Lace Cuff in its, 1940's fashions
, Autumn-Winter 2007 collection. Spare some time and take a brief look at Veritas, judge for yourself, and while you're at a look at a Tateossian innovator. One final anecdote: Swank Inc, 1940's fashions
, a popular designer and manufacturer of men cufflinks were incorporated on April 17, 1936, 1940's fashions
, . When Cufflinks peaked in the 1960s, 1940's, 1940's fashions
, fashions
, they made 12 million euros per year. While these were aimed at the lower segment of the market, retailing for an average of $ 2.50 a pair, that still adds a lot of men with cufflinks. These days the figure is closer to 200,000, but cufflinks make a strong comeback with gross sales increased continuous, 1940's fashions
, ly over the last ten years, while the French cuff continues the most prestigious type of shirt.